We Are MA

My copywriter, Christina, and I convinced the powers that be to allow us to create Moses Anshell's first digital holiday card. What resulted was a slightly awkward, slightly hilarious and slightly self-indulgent holiday remake of "We Are the World."

As an added (budget-friendly) "gift" to viewers, we also polled everyone in the agency for their favorite holiday songs and created an iTunes playlist available for download. You can check out the site and video here. Just don't laugh too much at my sad attempt at singing.








Everyone involved had a great time, and the project was great for morale (one of our original goals) at a time when everyone was stressed and super busy right before the holidays.