Rock On!

Designing a logo isn't cool (necessarily). You know what's cool? Designing a logo that gets put onto a Fender Telecaster. That's cool.

Unbeknownst to me at the time, Fender had big plans for the Girl Rock Nation logo that I designed for them, which included putting it on a limited edition Lilith Fair / Girl Rock Nation Fender Telecaster!

Sadly this beauty had to stay at my old agency in Phoenix, but here are a few pics of the awesomeness:

Arizona Tourism Alliance – Logo

Every year the Arizona Tourism Alliance holds an event to both unite industry professionals throughout AZ as well as honor a person or organization that has contributed to Arizona's tourism industry.

This year ATA is honoring Arizona's golf industry. I had a lot of fun exploring some directions that touch on golf's heritage.



































Final:

















Collateral pieces are currently in progress.